The influence and power behind identity, branding and logos.
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YouTube creates a ‘flat logo’ version for apps and icons. Look closely and you’ll see it isn’t 100% flat. A small drop-shadow on the inside of the play button creates a subtle visual interest and is nicely used. The typography leaves a little to be desired and the spacing between it and the play button seems inconsequential, but overall well done.

Now if only they could be convinced to push the old logo off a cliff and remove all evidence that it ever existed.

Reblogged from saylorallf  4 notes

After months of development, the Making Colorado Team unveiled the new Colorado logo and tag line today. Here’s what they had to say:

"Like Colorado itself, our new logo combines the familiar with the unexpected. It draws clear influence from our world-famous mountains and beloved license plate. But its shape, an upward facing arrow with rounded corners, also serves as a symbol of Colorado’s momentum and a reminder of its friendly and approachable attitude. While our new identity certainly isn’t everything Colorado is, it will serve as a constant and consistent reminder of everything our spectacular state can be. "

Combined with a simple, clever pun of a tag line "It’s our nature" it’s clear that Colorado is a state for lovers of the outdoors. See more on the new Brand Colorado Website.

Del Monte’s subtle logo update. The newest update removed unnecessary strokes, soft edges and shadows. The subtle change from “Quality” to “Garden Quality” is a solid reference to the changing times where everyone is going local, free-range, and green. 
Designed by San Francisco firm Philippe Becker. See more details and their updated packaging on Under Consideration’s Blog.
First introduced in 1909, Del Monte’s iconic shield has always guaranteed the company’s commitment to quality. PhilippeBecker’s strategy was to simplify and amplify while defining the brand mark’s role within the context of the new positioning. The artwork was simplified by removing extra rules and drop shadows, and the leaf shape above the brand name was better defined. Meanwhile, the brand message was amplified by bringing the “Garden Quality” promise to the logo.

Del Monte’s subtle logo update. The newest update removed unnecessary strokes, soft edges and shadows. The subtle change from “Quality” to “Garden Quality” is a solid reference to the changing times where everyone is going local, free-range, and green.

Designed by San Francisco firm Philippe Becker. See more details and their updated packaging on Under Consideration’s Blog.

First introduced in 1909, Del Monte’s iconic shield has always guaranteed the company’s commitment to quality. PhilippeBecker’s strategy was to simplify and amplify while defining the brand mark’s role within the context of the new positioning. The artwork was simplified by removing extra rules and drop shadows, and the leaf shape above the brand name was better defined. Meanwhile, the brand message was amplified by bringing the “Garden Quality” promise to the logo.